TEACHING MATERIAL
ADVERTISEMENT
THE INFORMATION THAT WE CAN GET FROM ADVERTISEMENTS
There are two kinds of written advertisements that are easily found in newspapers namely display and classified advertisements.
-
Display Advertisement
Example:
No
|
Aspects
|
Display Advertisement
|
|
|
|
1
|
Topic
|
Promoting Tunas Pencak
Silat
|
2
|
Purpose
|
To persuade the
readers to join Tunas Pencak Silat course
|
3
|
Target Readers
|
-
Parents
-
Primary and Junior High School Students
|
There
are many structures we can find in many advertisements. However, in this
lesson, the core of advertisement is headline,
sub-headline, benefit (optional), and call-to-action.
-
Classified Advertisement
Classified
advertisements consist of just a few lines in a column without pictures.
Housework services. Need help to clean and fix
your house? Services for your gutter, fences, floors, ditches. Call Heri,
08131940257
|
Brand new 2-bedroom houses.
Ceramic floors, big sinks, shower and bath. Near market and bus terminal.
Call RumahKita, 08159929439
|
SUMMARY
1. Definition
Advertisement is a commercial
notification that has aim to encourage or persuade general society to buy or to
use the product or service offered in the advertisement.
2. Social Function
-
To advertise : untuk mengiklankan
-
To offer :
untuk menawarkan
-
To promote : untuk mempromosikan
-
To attract people to … : untuk menarik
orang supaya …
-
To persuade people to … : untuk merayu orang
supaya ….
-
To make people interested in … : untuk membuat orang tertarik…
3. The Structure of the Text
The text structures of the advertisement are
headline, sub-headline, pictures, benefit (optional) and a call-to- action.
The information that we can find in the advertisement are such as goods/service, varieties, price, time/place, contact number/email-address, and selling points/promoting words.
Sumber Belajar
v Buku Penunjang Kurikulum
2013 Mata Pelajaran Bahasa Inggris When English Rings The Bell, Kelas IX, Kemendikbud, Revisi Tahun 2015
v Buku Teks
Pendamping Bahasa Inggris untuk Siswa SMP-MTs KelasIX, Penerbit Yrama Widya,
Tahun 2018