English for Grade 9 : Advertisement

TEACHING MATERIAL

ADVERTISEMENT

THE INFORMATION THAT WE CAN GET FROM ADVERTISEMENTS

There are two kinds of written advertisements that are easily found in newspapers namely display and classified advertisements.

-          Display Advertisement

Example:

No	Aspects	Display Advertisement
1	Topic	Promoting Tunas Pencak Silat
2	Purpose	To persuade the readers to join Tunas Pencak Silat course
3	Target Readers	-          Parents -          Primary and Junior High School Students

There are many structures we can find in many advertisements. However, in this lesson, the core of advertisement is headline, sub-headline, benefit (optional), and call-to-action.

-          Classified Advertisement

Classified advertisements consist of just a few lines in a column without pictures. 

Housework services. Need help to clean and fix your house? Services for your gutter, fences, floors, ditches. Call Heri, 08131940257

Brand new 2-bedroom houses. Ceramic floors, big sinks, shower and bath. Near market and bus terminal. Call RumahKita, 08159929439

SUMMARY

1.     Definition
Advertisement is a commercial notification that has aim to encourage or persuade general society to buy or to use the product or service offered in the advertisement.

2.  Social Function

-          To advertise                                              : untuk mengiklankan

-          To offer                                                     : untuk menawarkan

-          To promote                                                : untuk mempromosikan

-          To attract people to …                              : untuk menarik orang supaya …

-          To persuade people to …                          : untuk merayu orang supaya ….

-          To make people interested in …               : untuk membuat orang tertarik…

3. The Structure of the Text
The text structures of the advertisement are headline, sub-headline, pictures, benefit (optional) and a call-to- action.

The information that we can find in the advertisement are such as goods/service, varieties, price, time/place, contact number/email-address, and selling points/promoting words.

Sumber Belajar

v  Buku Penunjang Kurikulum 2013 Mata Pelajaran Bahasa Inggris When English Rings The Bell, Kelas IX,  Kemendikbud, Revisi Tahun 2015

v  Buku Teks Pendamping Bahasa Inggris untuk Siswa SMP-MTs KelasIX, Penerbit Yrama Widya, Tahun 2018