KOMPETENSI PROFESIONAL: REFLECTIVE SUMMARY M4 LA3

REFLECTIVE SUMMARY M4 LA 3  

Learning Journal In this activity, I have learned about the advertisement. Advertisement can be called public announcements which generally print, audio, or video that made to promote a commodity, service, or idea through various media including billboards, magazines, newspaper, radio, TV, and the World Wide Web. The Social Function of Advertisement are:   - To persuade listeners or readers to buy or to use the product or     services being advertised   -     To convince products, services, or events to the public. The Generic Structure of advertisement:   -     Purpose: purpose build of the advertisement   -     Name of product: product names in advertising   -     Users: users of the product or target readers. The key features of  advertisement text include     ·  Coinage Advertisements are full of coined words to be lively and eye-catching.     ·  Comparative and Superlative Adjective Comparative and superlative adjectives are frequently and commonly used in the advertisements in order to convince the readers.     · Compound Word Compound words are colloquial in form, which will gives the readers a sense of closeness. Compound words also allow more possibilities to create humorous effect.     ·  Syntactic Features of advertisements a.   Imperative sentence Imperative sentences are often persuasive in that it arises the reads’ impulse to buy the product. Imperative sentences, beginning with the verbs, are forceful and tempting, which coincide with the purpose of the advertisements. b.   Disjunctive clause Disjunctive Clause is the exclusive syntactic features of advertisements in English newspaper and magazines. Disjunctive clause usually chop the sentences into several parts with the cohesive device of full stop, dash, hyphen, semi-colon, etc. by doing so, the advertisement is more condensed, which will save the money for taking up too much space of the newspapers or magazines. What I like most about this activity is in identifying the topic, the purpose, and the target readers of the advertisement. What I need to improve/learn more is creating advertisement with good generic structure and impressive or persuasive key features.